THE MOTHER OF ALL BABY SHOWERS

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What is The Mother of All Baby Showers?

OUR STORY

The Mother of All Baby Showers® (MOABS) is the premier baby shower event for new and expectant parents, founded by mom of three, Amy Lundy. Our mission is simple: to create a fun, supportive, and informative experience for pregnant moms, dads-to-be, and families preparing for a new baby. Unlike traditional baby showers, MOABS connects attendees with top-rated pregnancy and parenting resources, including local healthcare providers, baby product brands, and parenting experts.

Our events are designed to help you discover the best baby gear, maternity products, and newborn essentials—all in one place. You’ll enjoy a night out filled with expert advice, product testing, giveaways, and valuable information you didn’t even know you needed. MOABS goes beyond just one night. We are a trusted, year-round parenting resource through our website, social media platforms, and direct community support. Whether you’re preparing for your first baby or adding to your family, we help make the journey easier, more informed, and more connected. Join us at MOABS and walk away with the confidence, knowledge, and baby essentials you need to start your parenting journey strong!

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  • Amy family photo

    Amy Lundy - CO-FOUNDER + CEO

    Amy Lundy, a mother of three, spent 15 years in corporate marketing and events before launching The Mother of All Baby Showers® (MOABS) in 2012. What started as a small “mommy and me” gathering quickly grew into a nationwide series of events connecting expectant and new parents with top brands, experts, and resources.

    Guided by the values of inclusivity, education, celebration and relationship-building, MOABS ensures parents feel informed, supported, and empowered. Based in Boca Raton, FL, Amy lives with her three children—Alexandra (14), Jude (11), and Daryn (8)—and remains dedicated to making parenting easier through engaging events, expert insights, and year-round support via our website and social media.

  • Family of five standing in a field with mountains in the background

    Julie McMinn

    CHIEF BRANDING & STRATEGY OFFICER / PARTNERSHIPS

  • Woman with long blonde hair wearing a white top with red floral patterns against a light pink background

    Carly Scher

    DIRECTOR OF SALES + ACTIVATIONS

  • Woman wearing denim overalls standing in front of a blurred autumn tree background

    Madeleine Travis

    MARKETING + EVENTS COORDINATOR

  • Family of three smiling outdoors with a clear sky background

    Dana Alterman

    DIGITAL DEVELOPMENT DIRECTOR

  • Women wearing MOBAS t-shirt in the sports ground

    Ariella Elkoba

    BRAND VISUALS & ON-SITE EVENT COORDINATOR

  • Rachel

    Rachel Sobel

    INFLUENCER RELATIONS + PARENTHOOD FOR REAL AMBASSADOR

Event Speakers + Influencer Partners